I am decisive, a natural collaborator and a motivator. I have a reasonable sense of humor. You can plop me into most situations and I will thrive. I can establish a clear vision but have the flexibility to bend to the situation or the unpredictable. I am endlessly curious and love to learn new things; I’m not afraid to reinvent myself.
From my most recent roles:
I tripled revenue for a massive account by expanding scope to include higher value services such as data and business sciences and, importantly, demonstrated the value of existing services;
For global assignment, in a client's top 20 markets, I transformed the agency service model, anchoring our work in consumer-centric media insights rather than using media simply as a tool for blunt-force content amplification. We built a data and adtech infrastructure to support an increase in digital media spending, as well as an attribution and other modeling services without sacrificing base service delivery. Client marketing budgets were reduced and reinvested and agency revenue increased.
For a new client win, I developed a three-year transformation plan that made the client organization more efficient and responsive at a pace that respected their culture and values. For the agency, the plan baked in regular and predictable service scope increases - a win-win for both agency and client.
There are lots. I am very proud of my new business leadership experience throughout my career. I always jump at the possibility to pitch.
Specifically though, I spent nearly eight years working abroad, mainly in APAC. I was extremely flexible with my assignment and where I would go next, based on the needs of my organization. I started in the Philippines managing the P&G business for my agency at the time, Carat. I moved to China to lead the comms planning discipline there and finally managed the APAC/Middle East/Africa/Russia region for General Motors, a client we won globally and at the time was the biggest media review ever. I moved to Singapore for that role and set up teams both centrally and across a large number of markets to service that business. I used that experience to move to Berlin - an amazing city - to take on the global Volkswagen account.
It was a great series of experiences - there is nothing like working in a place where everything -personally and professionally - is unfamiliar and you don't speak the language. It’s a great skill to be able to plop into a new environment knowing that there are loads of things you don't know.
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