WHAT ARE WE FERMENTING?
Strategy & Innovation
Media in the new world has created massive opportunity to connect with people in new ways. From consumer segmentation & insights, positioning strategy and go-to-market plans, Ferment will collaboratively create actionable strategies, all through the lens of how real people experience their world through media
In-Housing & Resourcing
The new landscape requires continuous analysis of capabilities both internally and externally. Ferment provides honest evaluation of external agency partners, can manage the pitch process and selection of new or continuing partners or importantly, help set up in-house capabilities.
Technology to Connect
New opportunities in media mean that marketers are challenged by new technology. Brilliant organizations need to be responsive to ever-changing behaviors and needs. Ferment works with clients to develop criteria for implementing adtech solutions and data strategies that allow for sustainable and safe activation and supports new processes, system design and change management.
